N.O.W® Denim is a true to size fit. This is not a WR.UP® pant, but a totally new style we've called N.O.W®!
Incredibly comfortable form-fitting fabric with a waistband that contours your waistline securely, sitting higher than our traditional mid-waist styles. Looks like a traditional straight leg denim pant but in the worlds most comfortable Freddy fabric.
- True to size fit with a mid-waist and full length
- N.O.W® pant patented technology
- Dark blue with yellow stitching denim effect
- Real buttons and zips
- Hidden belt loops
- Removable Freddy belt
- 5 functional pockets
- Material 80% Jersey Cotton and 20% Elastane
Delivery & Returns
We use Australia Post for all orders within Australia, offering a flat rate of $9.95 for standard and $14.95 for express shipping. Once you’ve placed your order, it will be dispatched from our Sydney warehouse within 24-48 hours, so get ready to make space in your wardrobe. Express orders will be dispatched the same day if the order is placed before 1pm EST.
Our products are created with quality, considered materials, so you’ll always feel comfortable in your skin, tops, and bottoms. We design our products to make you feel good and look even better. So be sure to take care of them and they’ll do the same for you.
Care for us
- The right size means a flattering fit. The wrong size risks overstretching or sagging, so choose carefully. See our size guide for help.
- Put your pants on like stockings; gradually roll up the legs and slip in. Never pull from the waist.
- Be gentle when dressing. Open buttons and undo zippers before putting on and taking off clothes.
- Belt loops are for belts, not tugging. Too much force will cause damage. Put them on with care.
- Your clothes will go where you go; dates, shopping sprees and nail appointments. Be careful with your fresh manicure, as sharp and rough surfaces can damage the material if not handled properly.
- Only the FREDDY WR.UP in the Sport range with D.I.W.O technology should be worn while working out. Other pants should be reserved for espresso martinis or movie marathons.
- Hand wash with cold water using a mild detergent, whilst Beyonce Knowles plays in the background.
- Avoid using fabric softener. This can ruin the wicking function in the technical fabrics.
- Deodorants are harsh and can bleach fabrics, so sports gear should be washed after each wear.
- The indigo dye used for this garment could bleed, as it happens for any other jeans.
Worth thinking about
Whilst there are lots of things you’ll do with your Freddy’s, here are a few things you shouldn’t. Don’t: leave them wet, soak, tumble dry, dry clean, bleach, iron the silicon membrane, dry in direct sunlight, lend them to your friend – you’ll never get them back.
Read the care instructions on each product’s label carefully. Each style and material has slightly varied care instructions.
Product Size & Fit
Model 1 : Nonny
Height: 5' 8" or 173cm
We don't have in size but we do have these similar styles in your size
Unfortunately we don't have in size and it won't be restocked. Please select a different size or browse our many other products.
0 - S / Dark Blue + Yellow Stitching
0 - M / Dark Blue + Yellow Stitching
0 - L / Dark Blue + Yellow Stitching
0 - XL / Dark Blue + Yellow Stitching
N.O.W® DenimMid Waist Full Length Dark Blue + Yellow Stitching
Get featured #ThatFreddyFeeling
Built in impact technology that will protect and stabilise your feet when needed.
Our collection of hoodies & jumpers with our unique, patented curved Zip.
A polyamide EMANA® fabric (aka special fabric) that contains bioactive minerals that works to beautify your skin.
Dry In Wet Out fabric, moves sweat away from your body keeping you dry and your temperature regulated.
Our super comfy, patented design pant with stretchy fabric and removable underwear support.
Our uniquely designed T-Shirts with elastic insert at the back neckline to allow collar stretch without compromising on fit.
We want our customers to be 100% satisfied with their FREDDY purchases, and understand the risks in buying an item of clothing without trying it on, feeling the fabric or seeing the colours in the flesh. That’s why we offer a 14 day return policy on all full priced items, starting from when you receive your parcel.
Provided the item has not been worn, washed, altered, damaged or stained/marked in any way and still has original swing tags attached, you may return it for a full refund (minus shipping costs). Expenses associated with postage shall not be refunded on any return items.
Want more details? Check out full Returns & Exchange page.
The short version
We've been around for a while, since 1976! Born in Italy, we’ve crossed the oceans to reach Australia, and your booty.
We’ve met everyone from girl bosses and gym junkies, to donut lovers and beauty queens.
Learning from all the bodies, butts and beauties we could find, to create the perfect fit for you and your busy life. Now we’re here, ready and waiting for you to find us; your perfect fit.
Your booty’s best friend. The comfiest, most flattering pants you’ll own. Ultra-light silicone to boost your booty and a silicone waistband so they don’t slip down.
I love my new pants they fit creat and make me look good
I love my freddy's! So comfortable and cute! Worth every penny!
True believer of this magical butt lifting material. Genius!! There is hope for us “little booties matter!”
I love this new style of Freddy's
I have never really liked Jeans and Freddy's has been a game changer!
These are a new addition to the Freddy family. I have all fits and have worn Freddy since 2013. These fit really well, with a waist that comes up past their mid rise. I would call them high rise. They run big, surprisingly for Freddy. I usually wear xxsmall but these aren’t offered in xxsmall so I purchased the xsmall. Make these in xxsmall please! Otherwise they fit well and the jean is thicker than their other pants. They are a bit loose for me in the back of the waist/top of the glutes. So if you’re an xxsmall these will be big on you.