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Premium Fabric - Featuring a high-shine finish that effortlessly captures attention.

Universally Flattering - Thanks to our innovative WR.UP booty shaping technology, our pants are designed to flatter every figure, receiving rave reviews from all who wear them.

Resilient Comfort - Our pants are celebrated for their soft, stretchy fabric that holds their shape, making them a favourite for those who demand both comfort and style.

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FAQS

Our Latex Product sizing is true to size!

We’ve learnt from all the bodies, butts and beauties we could find to create the perfect fit. You can view our full size guide here.


Select your usual pants size and see what corresponds in Freddy sizing. Our WR.UP style is a smaller Italian cut, designed to maintain shape, rather than stretch.

If your body is between sizes, we suggest going up one.

And if you’re one size in our denim range, you’ll be the same size in our fashion and sport ranges, too.

If it wasn’t love at first sight, we can exchange for free or refund any regular priced, new product within 30 days from the date they arrived at your door. See our full returns and exchange policy here.

WR.UP® (pronounced ‘rup’)

The patented design of our pants, that features a combination of strategic stitching, stretchy fabrics and ultra-light silicone.

The name derives from the words ‘wrap’ and ‘up’ that are two key design features of our pants.

WR.UP® SNUG

You asked, we listened. Introducing WR.UP®️ SNUG. We’ve combined our world famous WR.UP®️ shaping technology with 100% real, organic denim and 5 functional pockets! Crafted with 4-way stretch fabric, these jeans have the same level of comfort & flattering fit as our regular WR.UP®️ range. Best of all, WR.UP®️ SNUG is available in our best-selling denim washes!

WR.UP® DIWO® PRO (Pronounced ‘die-vo pro’)

A technical EMANA fabric made from polyamide that contains bioactive minerals - a fabric so soft it will literally change your life.

N.O.W®

A new patented designed pant with a flattering form-fitting look, functional pockets and the same unbelievable comfort Freddy is famous for.

New to Freddy? Subscribe here to get $20 off on your first full priced order!

Fit Finder