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What is Freddy WR.UP®?

Freddy WR.UP® is patented technology designed to lift, boost and support you in all the right places. Watch this video to learn more about why over 6 million people have made the switch to Freddy.

What makes Freddy different?

Unbelievably comfortable Unbelievably comfortable
Comfy icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

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Shapes and accentuates your figure in all the right places Shapes and accentuates your figure in all the right places
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Shapes and accentuates your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

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They won’t slip down They won’t slip down
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They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

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They are exceptionally versatile They are exceptionally versatile
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They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

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The perfect travel pants The perfect travel pants
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The perfect travel pants

No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.

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A style for most body shapes A style for most body shapes
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A style for most body shapes

From various waists, lengths and designs we have specifically tailored our designs to match your body type.

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Reduces appearance of cellulite Reduces appearance of cellulite
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Reduces appearance of cellulite

The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.

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Butter-soft Italian fabric Butter-soft Italian fabric
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Butter-soft Italian fabric

Lightweight for year round comfort and breathability.

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More time between washes More time between washes
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More time between washes

Silver irons (an antimicrobial) are weaved into the fabric keeping it fresh and odourless so you don’t need to wash after every wear.

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100% Made in Italy with high quality Italian fabrics 100% Made in Italy with high quality Italian fabrics
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100% Made in Italy with high quality Italian fabrics

Our DIWO PRO® products are manufactured in Italy from Italian sourced and made fabrics.

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Includes all the benefits of our WR.UP® technology Includes all the benefits of our WR.UP® technology
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Includes all the benefits of our WR.UP® technology.

5 functional pockets for your convenience 5 functional pockets for your convenience
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5 functional pockets for your convenience

Unbelievably comfortable Unbelievably comfortable
Comfortable icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

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Flattering tapered high waisted style Flattering tapered high waisted style
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Flattering tapered high waisted style

Invisible belt loops for a sleek and stylish look Invisible belt loops for a sleek and stylish look
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Invisible belt loops for a sleek and stylish look

Adjustable belt to fit most body types Adjustable belt to fit most body types
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Adjustable belt to fit most body types

Our WR.UP pant is specifically redesigned for our peachier babes in mind Our WR.UP pant is specifically redesigned for our peachier babes in mind
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Our WR.UP® pant is specifically redesigned for our peachier babes in mind

Up to a size 18 (AU).

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Unbelievably comfortable Unbelievably comfortable
Comfy icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Read more
Shapes and accentuates your booty and your figure in all the right places Shapes and accentuates your booty and your figure in all the right places
Pant icon

Shapes and accentuates your booty and your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

Read more
They won’t slip down They won’t slip down
Anti-slip icon

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

Read more
They are exceptionally versatile They are exceptionally versatile
Travel icon

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

Read more

About Freddy

Originating in Italy, Freddy has been synonymous with sportswear and fashion for over 40 years with a passion focused on the art of movement.

Freddy combines Italian design, strategic stitching, stretchy fabrics and ultra-light silicone to shape, smooth and accentuate making Freddy a worldwide label that has since become an addiction for over 6 million women due to its extreme comfort and style.

Over 6,700 5 star reviews!

Freddy Reviews Freddy Reviews

In Love!

They match with everything and flatter your legs unbelievably. I always get compliments when I wear them and the best part is they are super comfortable and a dream to wear.

Elise N

Soooo gooood

Absolutely love them, they are so comfortable and fit perfectly

Kelly M

Awesome

I was pleasantly surprised the jeans fitted me perfectly & my usually normal butt was transformed into a booty.

Claudeana

Best jeans ever

OMG these are my first pair of Freddy jeans & it won't be my last. Just amazing how well they emphasise your lower body & butt (in a nice way) & they are super comfy

Jodi T

Amazing

This is my 4th pair of freddys. Absolutely love them !!! Since buying my first pair i have not bought any other brand. Love them sooo much and will definitely be buying more

Caitlyn C

Love my Freddys!!!

No pair of pants will ever be as comfortable as these pants. They look amazing and the compliments just don’t stop coming!

Rebecca H

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