Product Technologies by Freddy
WR.UP® (pronounced ‘rup’)
The patented design of our pants, that features a combination of strategic stitching, stretchy fabrics and ultra-light silicone.
The name derives from the words ‘wrap’ and ‘up’ that are two key design features of our pants.
Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.Read more
Shapes and accentuates your figure in all the right places
Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.Read more
They won’t slip down
Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!Read more
They are exceptionally versatile
One pant for all occasions, you can dress them up or wear them casually.Read more
The perfect travel pants
No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.Read more
A style for most body shapes
From various waists, lengths and designs we have specifically tailored our designs to match your body type.Read more