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Product Technologies by Freddy

WR.UP® (pronounced ‘rup’)

The patented design of our pants, that features a combination of strategic stitching, stretchy fabrics and ultra-light silicone.

The name derives from the words ‘wrap’ and ‘up’ that are two key design features of our pants.


Why WR.UP®

Unbelievably comfortable Unbelievably comfortable
Comfy icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

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Shapes and accentuates your figure in all the right places Shapes and accentuates your figure in all the right places
Accentuate shapes icon

Shapes and accentuates your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

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They won’t slip down They won’t slip down
Anti-Slip icon

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

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They are exceptionally versatile They are exceptionally versatile
All occasions icon

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

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The perfect travel pants The perfect travel pants
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The perfect travel pants

No more compromising comfort with style. Lightweight and compact, perfect for your suitcase.

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A style for most body shapes A style for most body shapes
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A style for most body shapes

From various waists, lengths and designs we have specifically tailored our designs to match your body type.

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WR.UP® DIWO® PRO (Pronounced ‘die-vo pro’)

A technical EMANA fabric made from polyamide that contains bioactive minerals - a fabric so soft it will literally change your life.


Why WR.UP® DIWO® PRO

Reduces appearance of cellulite Reduces appearance of cellulite
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Reduces appearance of cellulite

The bioactive minerals in this Emana® fabric uses friction and UV rays to help reduce the appearance of cellulite and increase skin firmness and smoothness.

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Butter-soft Italian fabric Butter-soft Italian fabric
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Butter-soft Italian fabric

Lightweight for year round comfort and breathability.

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More time between washes More time between washes
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More time between washes

Silver irons (an antimicrobial) are weaved into the fabric keeping it fresh and odourless so you don’t need to wash after every wear.

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100% Made in Italy with high quality Italian fabrics 100% Made in Italy with high quality Italian fabrics
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100% Made in Italy with high quality Italian fabrics

Our DIWO PRO® products are manufactured in Italy from Italian sourced and made fabrics.

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Includes all the benefits of our WR.UP® technology Includes all the benefits of our WR.UP® technology
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Includes all the benefits of our WR.UP® technology.

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N.O.W®

A new patented designed pant with a flattering form-fitting look, functional pockets and the same unbelievable comfort Freddy is famous for.


Why N.O.W®

5 functional pockets for your convenience 5 functional pockets for your convenience
Pocket icon

5 functional pockets for your convenience

Unbelievably comfortable Unbelievably comfortable
Comfortable icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

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Flattering tapered high waisted style Flattering tapered high waisted style
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Flattering tapered high waisted style

Invisible belt loops for a sleek and stylish look Invisible belt loops for a sleek and stylish look
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Invisible belt loops for a sleek and stylish look

Adjustable belt to fit most body types Adjustable belt to fit most body types
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Adjustable belt to fit most body types

WR.UP® CURVY

Most brands will increase their sizing without changing their design.

Our Curvy range has been meticulously designed to embrace your body and flaunt your curves while making you look incredible!


Why WR.UP® CURVY

Our WR.UP pant is specifically redesigned for our peachier babes in mind Our WR.UP pant is specifically redesigned for our peachier babes in mind
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Our WR.UP® pant is specifically redesigned for our peachier babes in mind

Up to a size 18 (AU).

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Unbelievably comfortable Unbelievably comfortable
Comfy icon

Unbelievably comfortable

Traditional denim stretches in one direction, making them stiff and uncomfortable. Our extremely soft bi-elastic fabrics stretch in both directions so you can move comfortably without limits.

Read more
Shapes and accentuates your booty and your figure in all the right places Shapes and accentuates your booty and your figure in all the right places
Pant icon

Shapes and accentuates your booty and your figure in all the right places

Our strategic stitching and use of ultra light silicone underneath the bottom supports and hugs you, celebrating your curves instead of hiding and flattening them.

Read more
They won’t slip down They won’t slip down
Anti-slip icon

They won’t slip down

Our anti-slip waistband band will keep your pants up and in place and are flexible enough to move with your waistline. Goodbye pants that constantly slip down and dig in!

Read more
They are exceptionally versatile They are exceptionally versatile
Travel icon

They are exceptionally versatile

One pant for all occasions, you can dress them up or wear them casually.

Read more

Shop WR.UP® CURVY