eCommerce Manager

Love fashion? Want to join a young, vibrant team of professionals? This is a rare opportunity for an energetic and experienced eCommerce Manager to join an innovative, social, fashion start-up company in the heart of Cremorne on a full-time basis. This dynamic and fast-paced role requires someone who is highly organized, UX focused and thrives off being busy.


About Us

We are a team of marketers and entrepreneurs who own and run the FREDDY brand across Australia, New Zealand & the United States. Digital is at the heart of our business and has driven our rapid growth over the last 5 years.


The Role

As our eCommerce Manager, you’ll own the end to end customer experience on our website. You’ll be responsible for optimising the UX, planning and executing projects, and provide a world class online customer experience.

More specifically you will be responsible for: 

  • Building and optimising seamless customer journeys on our websites
  • Project manage web and e-commerce projects, working closely with all stakeholders including developers, designers, the wider marketing team and senior management.
  • Measure and report on key metrics to optimise and increase conversions
  • Constantly look for ways and present new ideas to the team to improve our websites and decrease friction in the customer journey.
  • Work closely with the marketing team to ensure high quality, relevant traffic is being directed to our websites
  • Understanding the customer and their experience on the website, continue to review their experience and implement improvements
  • Determine any website improvements and develop a strategy and project for implementation on time and on budget.
  • Oversee merchandising, content and product availability
  • Have a strong understanding of our core demographics and how to best reach them, in order to maximize search engine traffic and advertising.
  • Project manage ongoing website optimisation projects and omni-channel initiatives with the wider team and external stakeholders.
  • Manage our database and eCRM strategy and work closely with the wider team to develop engaging email content that hits all objectives
  • Be a vital part of the wider marketing team and contribute to ideas, projects and campaigns
  • Write copy for weekly eDMs, product pages, blogs etc.
  • Work closely with our senior management and product teams to align on business objectives
  • Use insight and market research to execute successful updates to our websites

The ideal candidate will have previous eCommerce experience in a fashion / retail business as well as:

  • 3+ years experience in a relative role
  • A good understanding of web design and UX, and the ability to use insights to direct improvements.
  • Strong technical and analytical abilities
  • Be agile and reactive to market conditions
  • Have a good understanding of SEO and what impacts rankings.
  • Ability to take charge and manage projects to deliver exceptional results.
  • Flawless verbal and written English communication skills.
  • Is an avid learner, constantly wanting to improve their UX and eCommerce knowledge
  • Highly organised and ability to organise others
  • Being digitally savvy - we are an online company and use a lot of different apps and programs
  • Friendly, positive and enthusiastic approach to work
  • Ability to work within a high volume, fast-paced, team environment
  • A high degree of attention to details and time management skills
  • Staying up to date with software, data and online trends
  • Is data driven and uses insight to make decisions and improve results
  • A strong digital and eCommerce background
  • Demonstrated ability to take initiative in problem-solving and exercising judgment
  • Be up to date with social and fashion trends
  • Prior experience with the US Market would be considered an added bonus but not essential


Our Culture

We are a team of digital marketers, creatives and entrepreneurs. We have a unique office in the heart of Cremorne. You will be given the opportunity to thrive, learn and collaborate with other like-minded team members. You will have the freedom to shape your own work with the latest technology and tools. A budget for education and self-training to further develop your skills. We are coffee drinkers, photographers, painters, music lovers and fashion obsessed!



  • Work from our brand new office in Cremorne with the newest equipment and technology
  • Participate in yearly work retreats and quarterly culture building events
  • Free weekly fitness classes
  • Within a short walk to Richmond and East Richmond Train stations; Church St and Swan St trams. Close to many of Richmond’s awesome cafes, pubs and restaurants
  • Free Annual leave on your Birthday
  • Many staff discounts on our products
  • Brand new MacBook, iPhone and Phone bill covered


How to Apply

Ask yourself if you feel this is a good fit for you.
If the answer is yes, send us an email at with the title “eCommerce Manager”. Please include the following:

  • Your CV
  • A link to your Linkedin profile
  • Tell us in 2-3 paragraphs why you think you are the perfect fit for this role
  • Prove you understand eCommerce UX: List one example of where you have applied this
  • Tell us your top values